Adperical is a performance advertising firm that connects ad spend to real sales data — and measures what actually drives growth, not just what gets attributed.
Adperical is a performance-first agency. We run paid advertising, social media, influencer marketing, websites, SEO, branding, and AI search optimization — with a transparent, data-driven, scientific approach that measures real outcomes, not vanity metrics. We work with retail and e-commerce, FMCG and consumer brands (CPG), QSR, travel, apps and SaaS, and healthcare across the US, Lebanon, MENA, and remotely.
Performance-first, data-driven campaigns across Meta, Google, TikTok, and programmatic — transparently priced and measured against real outcomes.
Strategy, content calendars, creative, publishing, and community growth across Instagram, Facebook, and TikTok.
Data-driven creator campaigns, UGC, and whitelisting — creators chosen on performance and measured against real outcomes.
Fast, mobile-first websites and e-commerce stores, integrated with tracking, targeting, and measurement from day one.
GEO/AEO so your business is found and cited by ChatGPT, Gemini, Claude, Perplexity, and Google AI.
Brand identity, visual systems, and creative production that stay consistent across every channel.
The standard agency playbook optimizes for reach and engagement. But those metrics don't tell you whether your advertising actually caused a sale — or whether that revenue would have happened anyway.
Campaign dashboards full of impressions and reach look impressive — but they don't tell you whether a single additional sale was made because of your ad spend.
Most campaigns run in isolation from your actual business data. Ad platforms report conversions, but they're rarely validated against real POS, e-commerce, or CRM outcomes.
Without tying campaigns to real-world business results, there's no way to know which dollars are working and which are wasted. You deserve better than "trust us, it's working."
Turn retail transaction data into a targeting and measurement layer — without exposing customer data.
Adperical partners with major supermarket chains in Lebanon to use real, privacy-safe sales data — targeting people who actually buy a product, then measuring the in-store sales impact of advertising against that same data. See how it works ›
Your transaction data is one of your most valuable assets — and today it's not generating revenue. Adperical turns it into a new income stream by enabling brands to target and measure against real purchase behavior.
Stop targeting demographics and start targeting purchase behavior. Reach people who actually buy your category — then measure whether your campaign drove incremental purchases at the register.
Retailer-derived audience segments — frequent buyers, category purchasers, high-value shoppers — activated across major ad platforms for precision targeting.
Closed-loop attribution from ad exposure to in-store purchase. Geo tests, SKU-level lift studies, and incrementality analysis — proving what the platforms can't.
We measure what matters: did your campaign generate revenue that wouldn't have happened otherwise? Using controlled experiments, sales data integration, and causal measurement, we close the gap between ad spend and business outcomes.
Most reports show you total sales and assume the ads did it all. We isolate the actual revenue your campaigns generated — and tie it back to real transactions.
We design campaigns with built-in measurement — geo holdouts, test vs. control groups — so you can see exactly what your ads produced.
We go beyond platform-reported conversions. We connect campaigns to your actual sales data to measure true business impact — not estimated clicks.
We plug directly into your POS, e-commerce, loyalty, and CRM systems. Every campaign result is validated against real transactions and real revenue.
"Most agencies optimize ads. We measure whether those ads actually work."
"Your competitors are optimizing for likes. You're optimizing for revenue."
If you're already running ads, we break down what's driving real sales, what's just generating impressions, and where your budget could be working harder. If you're just starting out, we map your market, audience, and where the growth opportunity is. Either way — an honest read, no pitch.
Before a single ad goes live, we define your business KPIs, measurement framework, and success criteria. We agree on what results look like — tied to sales, revenue, or customer acquisition — before we start.
Programmatic, social, creative — all running simultaneously, optimized for real-world outcomes. Weekly reporting on business metrics: sales lift, customer acquisition, revenue impact — not vanity dashboards.
Clear, defensible performance reports tied to your actual sales data. The kind of numbers you can put in a board presentation and back up with real transactions. Not impressions. Not reach. Revenue.
We focus on sectors where performance can be measured and proven. Each campaign is tied back to real business results — and, where sales data exists, to actual purchases.
Drive sales and prove in-store impact with the Retail Data Network and data-driven performance ads.
Target real category buyers and measure incremental sell-through from supermarket sales data.
Drive visits, orders, and frequency with daypart-aware ads and transaction-level measurement.
Capture high-intent demand and drive bookings, measured against real revenue.
Installs, signups, and subscriptions optimized to activation, retention, and LTV.
Compliant, data-driven campaigns reaching consumers (DTC) and healthcare professionals (HCP).
You should know exactly where your budget goes. Every invoice breaks down what was spent on media, what went to Adperical, and what paid for creative — line by line, down to the dollar.
Every dollar you invest in media passes through at the exact platform cost. You see the raw spend on Meta, Google, TikTok, and programmatic — with platform invoices and receipts available on request.
Our management fee is a separate line item on every invoice. You always know what you're paying us versus what's going to the platforms — no percentage markups buried in media budgets.
Creative production is quoted as fixed-price packages — not vague hourly estimates. You approve the scope and the price before work starts, so there are no surprises on the invoice.
Our team comes from years of experience inside world-class adtech enterprises — running performance advertising for top holding companies and agencies, and building measurement frameworks for platforms like The Trade Desk. We've built and run campaigns in the United States for top global brands — including Disney, Coca-Cola, Samsung, P&G, Walmart, and Expedia, among others. We've seen how the industry works from the inside, and we know where it falls short.
We founded Adperical to bring that enterprise-grade rigor to brands directly. Every campaign is designed around business outcomes, every result is tied to real data, and every client relationship is built on transparency and accountability. If it didn't drive results, we'll tell you — and we'll fix it. We serve clients in the United States, Lebanon, MENA, and remotely.
Built for performance. Measured by outcomes. Accountable to results.
Adperical is a performance-first digital marketing, advertising, and technology agency that helps brands grow through paid advertising, social media, influencer marketing, web and e-commerce development, branding, SEO, and AI search optimization — with a transparent, data-driven, scientific approach tied to real business outcomes such as sales, leads, and revenue.
Adperical offers paid advertising (Meta, Google, TikTok, and programmatic), social media management, influencer marketing, web and e-commerce development, SEO, AI search optimization, branding and creative, and content strategy — plus the Retail Data Network for targeting and measuring against real sales data.
Adperical serves clients in the United States, Lebanon, the MENA region, and remotely worldwide. Adperical has offices in Beirut, Lebanon and Irvine, California, and its team has built and run campaigns in the US for top global brands.
Yes. Adperical manages performance-first paid advertising across Meta (Facebook and Instagram), Google Ads, TikTok, and programmatic — using measurement science and a data-driven approach, with transparent pricing (media at cost, fees itemized).
Adperical focuses on retail and e-commerce, FMCG and CPG, QSR and restaurants, travel and hospitality, apps and SaaS, and healthcare and pharma.
Email info@adperical.com or use the contact page to request a free analysis.
Start with a free Analysis. If you're already advertising, we'll audit your current spend and show you what's actually driving growth. If you're just getting started, we'll map out how to reach your market and where to invest for growth. Either way — no pitch, just honest direction.
Irvine, CA
17875 Von Karman Ave
Suite 150
Irvine, CA 92614, USA
Beirut, Lebanon
Beirut Souks · Marfaa Building
Block M, 4th Floor
Rue Weygand, Downtown Beirut
Beirut, Lebanon
+961 71 163 732
01 956 448