Adperical is a performance advertising firm that connects ad spend to real sales data — and measures what actually drives growth, not just what gets attributed.
The standard agency playbook optimizes for reach and engagement. But those metrics don't tell you whether your advertising actually caused a sale — or whether that revenue would have happened anyway.
Campaign dashboards full of impressions and reach look impressive — but they don't tell you whether a single additional sale was made because of your ad spend.
Most campaigns run in isolation from your actual business data. Ad platforms report conversions, but they're rarely validated against real POS, e-commerce, or CRM outcomes.
Without tying campaigns to real-world business results, there's no way to know which dollars are working and which are wasted. You deserve better than "trust us, it's working."
Adperical builds integrated systems for execution, experimentation, and measurement.
Each product is designed to answer a single question:
If it can't be measured, it doesn't scale.
If it doesn't scale, it doesn't belong here.
Turn retail transaction data into a targeting and measurement layer — without exposing customer data.
Your transaction data is one of your most valuable assets — and today it's not generating revenue. Adperical turns it into a new income stream by enabling brands to target and measure against real purchase behavior.
Stop targeting demographics and start targeting purchase behavior. Reach people who actually buy your category — then measure whether your campaign drove incremental purchases at the register.
Retailer-derived audience segments — frequent buyers, category purchasers, high-value shoppers — activated across major ad platforms for precision targeting.
Closed-loop attribution from ad exposure to in-store purchase. Geo tests, SKU-level lift studies, and incrementality analysis — proving what the platforms can't.
We measure what matters: did your campaign generate revenue that wouldn't have happened otherwise? Using controlled experiments, sales data integration, and causal measurement, we close the gap between ad spend and business outcomes.
Most reports show you total sales and assume the ads did it all. We isolate the actual revenue your campaigns generated — and tie it back to real transactions.
We design campaigns with built-in measurement — geo holdouts, test vs. control groups — so you can see exactly what your ads produced.
We go beyond platform-reported conversions. We connect campaigns to your actual sales data to measure true business impact — not estimated clicks.
We plug directly into your POS, e-commerce, loyalty, and CRM systems. Every campaign result is validated against real transactions and real revenue.
"Most agencies optimize ads. We measure whether those ads actually work."
"Your competitors are optimizing for likes. You're optimizing for revenue."
If you're already running ads, we break down what's driving real sales, what's just generating impressions, and where your budget could be working harder. If you're just starting out, we map your market, audience, and where the growth opportunity is. Either way — an honest read, no pitch.
Before a single ad goes live, we define your business KPIs, measurement framework, and success criteria. We agree on what results look like — tied to sales, revenue, or customer acquisition — before we start.
Programmatic, social, creative — all running simultaneously, optimized for real-world outcomes. Weekly reporting on business metrics: sales lift, customer acquisition, revenue impact — not vanity dashboards.
Clear, defensible performance reports tied to your actual sales data. The kind of numbers you can put in a board presentation and back up with real transactions. Not impressions. Not reach. Revenue.
Our approach works best where real transaction data is available. These industries have it — and they're ready for an agency that ties every campaign back to actual business results.
Multi-location, consistent transaction data, perfect for geo holdout studies across store clusters.
Loyalty data + frequency behavior = measurable campaign impact on visit rate and basket size.
Daypart optimization, promotional incrementality, and new customer acquisition — all measured at the transaction level.
Connect above-the-line brand spend to distributor sell-through and retail off-take with MMM.
Geo experiments across branches reveal true campaign impact, location by location.
Drive installs, signups, and subscriptions with event-level attribution tied to in-app actions, activation, and LTV cohorts.
You should know exactly where your budget goes. Every invoice breaks down what was spent on media, what went to Adperical, and what paid for creative — line by line, down to the dollar.
Every dollar you invest in media passes through at the exact platform cost. You see the raw spend on Meta, Google, TikTok, and programmatic — with platform invoices and receipts available on request.
Our management fee is a separate line item on every invoice. You always know what you're paying us versus what's going to the platforms — no percentage markups buried in media budgets.
Creative production is quoted as fixed-price packages — not vague hourly estimates. You approve the scope and the price before work starts, so there are no surprises on the invoice.
Our team comes from years of experience inside world-class adtech enterprises — running performance advertising for top holding companies and agencies, and building measurement frameworks for platforms like The Trade Desk. We've seen how the industry works from the inside, and we know where it falls short.
We founded Adperical to bring that enterprise-grade rigor to brands directly. Every campaign is designed around business outcomes, every result is tied to real sales data, and every client relationship is built on transparency and accountability. If it didn't drive revenue, we'll tell you — and we'll fix it.
Built for performance. Measured by outcomes. Accountable to revenue.
Start with a free Analysis. If you're already advertising, we'll audit your current spend and show you what's actually driving growth. If you're just getting started, we'll map out how to reach your market and where to invest for growth. Either way — no pitch, just honest direction.
Irvine, CA
17875 Von Karman Ave
Suite 150
Irvine, CA 92614, USA
Beirut, Lebanon
Beirut Souks · Marfaa Building
Block M, 4th Floor
Waygand St, Downtown Beirut
Beirut, Lebanon