Marketing for FMCG, CPG & consumer brands
Adperical helps FMCG, CPG, and consumer brands target real buyers and prove incremental sales using the Adperical Retail Data Network. Through partnerships with major supermarket chains in Lebanon, we use real, privacy-safe sales data to target category buyers and measure the in-store impact of advertising — not just impressions.
How Adperical helps
FMCG and CPG marketing has a hard problem: brand spend is far from the register, so proving impact is difficult. Adperical solves it with the Retail Data Network (RDN) — built on data partnerships with major supermarket chains in Lebanon. We turn real, hashed transaction data into two capabilities: targeting the people who actually buy your category, and measurement of the incremental sell-through your campaigns drove.
Here’s how it works: a partner supermarket’s sales data shows who buys a given product or category. Adperical builds a privacy-safe audience of those buyers, activates ads to them across major platforms, and then uses the same sales data to measure whether the campaign drove additional purchases at the register — closing the loop from ad exposure to real sales.
Services for this sector
Retail Data Network
Target real category buyers and measure incremental sell-through from supermarket sales data.
Performance media
Full-funnel, data-driven campaigns across Meta, Google, TikTok, and programmatic.
Causal measurement
Geo tests and incrementality that isolate true, in-store advertising impact.
Creative production
Scroll-stopping brand and product creative, including short-form video.
Frequently asked questions
How does Adperical prove FMCG advertising drove sales?
Through the Retail Data Network. Using real sales data from partner supermarket chains in Lebanon, Adperical measures incremental sell-through with closed-loop and geo/incrementality methods — isolating the purchases advertising actually caused.
Can you target people who actually buy my product?
Yes. Through partnerships with major supermarket chains, the Retail Data Network builds privacy-safe audiences of real category and product buyers and activates them across major platforms — targeting purchase behavior, not demographic guesses.
Is customer data exposed?
No. Customer identifiers are irreversibly hashed. Adperical and brands target and measure against purchase behavior without ever seeing personal data.
Where does Adperical work with consumer brands?
Adperical works with FMCG, CPG, and consumer brands in Lebanon (with local supermarket sales-data partnerships), the United States, across MENA, and with remote and global clients.
Related services
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