Work & case studies
Adperical works with retail, FMCG, QSR, travel, apps and SaaS, and healthcare brands to grow demand, drive sales, and prove what advertising actually caused. The examples below show representative engagement types and our approach across paid media, creative, websites, SEO, and measurement.
How Adperical approaches client work
Note: The examples below describe representative engagement types and our approach. They are illustrative of how Adperical works, not guarantees of specific results. Outcomes vary by business, market, budget, and timeline. Detailed, client-approved results are available on request.
Incremental sell-through for an FMCG brand
Challenge: A consumer brand wanted to prove its advertising drove real retail sales, not just impressions.
What Adperical did:
- Full-funnel media across Meta, Google, and programmatic
- Geo holdout test design
- Sell-through measurement via the Retail Data Network
Approach: A measurement-led program designed to isolate incremental sales and shift budget toward what actually drives sell-through.
Visits and orders for a QSR brand
Challenge: A multi-location QSR brand wanted more visits and orders without wasting spend across locations.
What Adperical did:
- Daypart and location-aware campaigns
- Appetite-driven short-form video
- Transaction-level measurement of campaign lift
Approach: A location-aware campaign tied to real visits and orders, with test-vs-control measurement of incrementality.
Website launch for a retail brand
Challenge: A retail brand needed a fast, mobile-first site that could showcase products and convert traffic from ads.
What Adperical did:
- Mobile-first website and product pages
- On-page SEO and structured data
- Conversion tracking wired to paid campaigns
Approach: A conversion-ready site built to give paid and organic traffic somewhere effective to land.
User acquisition for an app
Challenge: An app wanted to scale installs while improving the quality of users who activate and retain.
What Adperical did:
- Acquisition across Meta, Google, and TikTok
- Event-level tracking to activation and LTV
- Creative testing against downstream value
Approach: An acquisition program optimized toward activation and lifetime value, not just cheap installs.
Bookings for a travel brand
Challenge: A travel brand wanted to capture high-intent demand and drive measurable bookings.
What Adperical did:
- Search and Performance Max for high-intent demand
- Inspirational social and video
- Conversion tracking tied to bookings and revenue
Approach: A full-funnel travel program measured against real bookings and revenue across the booking window.
Causal measurement for a multi-location brand
Challenge: A multi-location brand wanted board-ready proof of what its advertising actually caused.
What Adperical did:
- Cross-platform media activation
- Incrementality and geo holdout testing
- Data layer connecting ad exposure to sales
Approach: A measurement framework that isolates incremental impact and reports defensible, board-ready results.
Frequently asked questions
What kind of results does Adperical deliver?
Results depend on the business, market, budget, and timeline. Adperical focuses on outcomes that matter — qualified leads, sales, and growth — and reports transparently. Client-approved results are available on request.
Can Adperical share references or detailed results?
Detailed, client-approved case results and references can be shared on request, subject to client confidentiality.
What industries does Adperical have experience in?
Adperical works with retail and e-commerce, FMCG and CPG, QSR and restaurants, travel and hospitality, apps and SaaS, and healthcare in the US, Lebanon, MENA, and globally.
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