Privacy Policy
Adperical ("we," "our," or "us") is committed to protecting the privacy of our website visitors, clients, and users of our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website adperical.com, use our client portal, or interact with our services.
1. Information We Collect
Information You Provide
- Contact Information: Name, email address, company name, job title, and phone number when you submit a contact form, request an audit, or create an account.
- Account Data: Email and password when you register for our client portal.
- Business Data: Sales data, transaction data, creative assets, and other business information you upload to our platform as part of our advertising services.
- Communication Data: Messages, feedback, and correspondence you send us.
Information Collected Automatically
- Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths.
- Device Information: Browser type, operating system, device type, screen resolution, and IP address.
- Cookies and Tracking Technologies: We use cookies, pixels (including the Meta Pixel), and similar technologies to understand how you interact with our website and to improve our services. See Section 5 for details.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and maintain our website and services
- To process your requests, including audit requests and contact form submissions
- To manage your client portal account and deliver campaign reports
- To execute and measure advertising campaigns on your behalf
- To analyze website usage and improve our services
- To communicate with you about our services, updates, and relevant information
- To comply with legal obligations and enforce our terms
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party service providers who assist us in operating our website and services (e.g., hosting providers, email services, analytics platforms).
- Advertising Platforms: When executing advertising campaigns on your behalf, we share necessary data with platforms such as Meta (Facebook/Instagram), Google, TikTok, and The Trade Desk, in accordance with your campaign agreements.
- Measurement Partners: As part of our Retail Data Network and incrementality measurement services, anonymized and hashed data may be used for audience targeting and campaign measurement. Raw personal data is never shared — only hashed identifiers.
- Legal Requirements: When required by law, regulation, or legal process.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Client business data is retained for the duration of the engagement and deleted upon request after termination, as specified in our client agreements.
5. Cookies and Tracking Technologies
Our website uses the following tracking technologies:
- Meta Pixel: We use the Meta Pixel to measure the effectiveness of our advertising, understand website visitor behavior, and deliver targeted advertisements on Meta platforms (Facebook, Instagram). This pixel collects data such as pages visited, actions taken, and device information. You can learn more about Meta's data practices at Meta's Privacy Policy.
- Essential Cookies: Required for basic website functionality, including authentication and session management.
- Analytics: To understand how visitors interact with our website and improve our services.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
6. Third-Party Services
Our website and services integrate with third-party platforms including:
- Meta (Facebook/Instagram) — for advertising and analytics
- Google — for advertising and analytics
- TikTok — for advertising
- The Trade Desk — for programmatic advertising
- Supabase — for data storage and authentication
- Vercel — for website hosting
- Resend — for email communications
Each of these services has its own privacy policy governing the use of your data.
7. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit (HTTPS/TLS)
- Hashing of personally identifiable information (PII) in our Retail Data Network
- Access controls and authentication for all portal and administrative systems
- Regular review of our data collection, storage, and processing practices
No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Objection: Object to the processing of your personal information for certain purposes.
- Data Portability: Request your data in a structured, machine-readable format.
- Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at info@adperical.com.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it.
10. International Data Transfers
Adperical operates from the United States and Lebanon. Your information may be transferred to and processed in countries other than your own. By using our services, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Adperical
17875 Von Karman Ave, Suite 150
Irvine, CA 92614, USA
Beirut Souks · Marfaa Building
Block M, 4th Floor
Waygand St, Downtown Beirut
Beirut, Lebanon
Email: info@adperical.com
Website: adperical.com