Google Ads management by Adperical
Adperical manages Google Ads across Search, Performance Max, YouTube, and Display. The service covers keyword and intent research, account structure, ad copy, conversion tracking with enhanced conversions, and ongoing optimization toward cost-per-lead and ROAS goals.
What is google ads management?
Google Ads let you reach people at the moment they’re searching for what you offer. Unlike social platforms that interrupt, search advertising captures existing intent — which makes it one of the highest-converting channels for retail, e-commerce, travel, apps, and SaaS.
Who is this service for?
This service is for businesses that want to capture demand from people actively searching, and to appear on Google Search, Maps, YouTube, and across the web.
- Retail and e-commerce brands scaling with Performance Max and Shopping
- Travel and hospitality brands capturing high-intent searches
- Apps and SaaS driving signups and installs from search
- Multi-location brands competing for visibility on Google and Maps
What Adperical provides
Adperical manages Google Ads end to end:
- Keyword and intent research with negative keyword hygiene
- Campaign structure across Search, PMax, YouTube, and Display
- Ad copywriting and asset creation
- Conversion tracking with Google Tag and enhanced conversions
- Bid strategy, budget pacing, and ongoing optimization
- Reporting on cost per acquisition and return on ad spend
Deliverables
- Google Ads account audit or build
- Keyword research and campaign structure
- Responsive search ads and asset groups
- Conversion tracking and call tracking setup
- Weekly optimization and search-term review
- Monthly reporting tied to leads and revenue
Why this matters
Google Ads reward intent, so they often produce the lowest-cost qualified leads — but only with disciplined account structure and tracking. Adperical keeps wasted spend out (negative keywords, search-term reviews) and ties every campaign to a measurable business result.
Pair Google Ads with strong SEO and high-converting landing pages.
Frequently asked questions
What types of Google Ads does Adperical manage?
Adperical manages Search, Performance Max, YouTube, Display, and Shopping campaigns, choosing the mix based on your goals and audience.
Does Adperical set up Google conversion tracking?
Yes. Adperical implements Google Tag, conversion actions, enhanced conversions, and call tracking so performance is measured accurately.
Can Google Ads help my local business get more calls?
Yes. Adperical builds local Search campaigns with call and location extensions to drive calls, bookings, and store visits from nearby customers.
Does Adperical manage Google Ads for businesses in Lebanon?
Yes. Adperical manages Google Ads for businesses in Lebanon and the MENA region, and for remote clients.
How is Google Ads different from Meta Ads?
Google Ads capture existing intent from people searching, while Meta Ads create demand through targeted feeds. Many businesses use both; Adperical can advise on the right balance.
Related services
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